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Armani designs smartphone

by on12 October 2009

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Suits you sir

Italian fashion
house Giorgio Armani has designed a €700 mobile phone to match the designer's suits.

The phone, made by Samsung, runs Windows Mobile 6.5, which allows phones to play music, open Word and Excel documents and be synchronised over the internet.

The phone comes with a touch screen and a key pad. It also includes a video player and GPS navigation, as well as bronze detailing "which coordinates perfectly with Giorgio Armani suits," according to a press release statement. Armani said he wanted to create a phone "perfect for today's managers."

The smartphone is the third phone Armani has designed for Samsung. Microsoft Chief Executive Steve Ballmer, sporting an Armani tie in honour of the occasion said that the phone was "a statement of style" and his company was not looking to work with other designers, adding this partnership with Samsung and Armani was "a unique thing." (Style really isn't the first thing that comes to mind when I think of Ballmer. sub.ed.)
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