The people who make printer ink which is more costly than gold have decided that it should be making more money from the Glorious People's Republic of China.

According to Digitimes HP has changed its plans for the Asia Pacific PC market and is looking at improving sales in China. Chin Teik, senior vice president of personal systems group, HP Asia Pacific and Japan said that demand in China and India in the second quarter of 2009 helped the company gain a 15.3 per cent stake in the Asia Pacific PC market and he wants a bigger slice of the action.

He said that there was gold in “them there hills” as HP's combined revenues for notebooks in Southeast Asia and China in the second quarter grew 14.9 per cent on year. He thinks that the Chinese government's consumer electronics promotion program in rural areas will give HP's PC shipments in China a boost.

HP has signed a deal with China Telecom, China mobile and China Unicom to sell its ultra-thin notebooks and netbooks bundled with 3G services. The next phase is to expand its sales sites to over 2,000 cities across China by the end of 2009, up from the current 700 cities, and will establish 385 service centers to promote sales.