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Intel claims AMD is peddling snake oil

by on07 December 2023

We miss the days when this sort of marketing was common

Chipzilla has published a new playbook titled "Core Truths" that put AMD under direct fire for utilising its older Zen 2 CPU architecture in its latest Ryzen 7000 mobile series CPU product stack – claiming that it is peddling snake oil.

Intel later removed the document, which was designed to "educate" customers about AMD's product stack and is like the old style of marketing in the chip industry where big companies used to slag each other off for our fun and amusement.

Intel's document talks about AMD's latest Ryzen 5 7520U, criticising the fact it features AMD's Zen 2 architecture from 2019 even though it sports a Ryzen 7000 series model name.

Chipzilla accuses AMD of selling "half-truths" to unsuspecting customers, stressing that the future of younger kid's education needs the best CPU performance from the latest and greatest CPU technologies made today. To make its point clear, Intel used images in its playbook referencing "snake oil" and images of used car salesmen.

The playbook also criticises AMD's new naming scheme for its Ryzen 7000 series mobile products. As a consumer, you're still intended to see the number 7 and think, 'Oh, this is new.'" Intel also published CPU benchmark comparisons of the 7520U against its 13th Gen Core i5-1335U to back up its points.

Unsurprisingly, the 1335U was substantially faster than the Zen 2 counterpart, but we all know how chip companies use benchmarks.


Last modified on 07 December 2023
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