It's apparently partnering with ASUS to manufacture and distribute the devices globally.
Qualcomm's intent is to display" ultra-premium experiences" for Snapdragon Android phones in the market. This would in effect be a "super phone" of sorts that is designed by and powered by Qualcomm but manufactured by ASUS.
It looks like it would be a high-end, Snapdragon 875 flagship smartphone which gives the chipmaker a chance to show off its skills to its full potential.
What is a little odd about the rumour is that ASUS would also be producing a device that would be directly competing against its own high-end offerings.
It is expected that Qualcomm will announce this new partnership and gaming smartphone brand at the upcoming Snapdragon Tech Summit, which will be held December 1-2. That is when Qualcomm will launch its Snapdragon 875 flagship SoC along with a new generation of Snapdragon 700 Series mid-range SoCs.