Sandvine’s new Global Internet Phenomena report show that subscribers don't want to search among a myriad of streaming services to find the content they’re looking for.

According to Sandvine, file-sharing accounts for three  percent of global downstream and 22 percent of upstream traffic, with 97 oercent  of that traffic being BitTorrent.

In 2011, Sandvine stated that BitTorrent accounted for 52.01 percent of upstream traffic on fixed broadband networks in North America. By 2015, BitTorrent’s share of upstream traffic on these networks had dipped to 26.83 percent, largely thanks to the rise in quality, inexpensive streaming alternatives to piracy.

But Sandvine noted that trend is now reversing slightly, with BitTorrent’s traffic share once again growing worldwide. That’s especially true in the Middle East, Europe, and Africa, where BitTorrent now accounts for a third of all upstream network traffic.

Users are finding that there are annoying exclusivity streaming deals which mean that users tend to subscribe to one or two and pirate the rest.

Disney, for example, will soon be pulling most of its fare from Netflix as it launches its own streaming service this year. Studies have shown that nearly every major broadcaster will have launched their own streaming service by 2022. And these companies are increasingly choosing to keep their own content as in-house exclusives in order to drive subscriptions.

But since consumers only have so much disposable income, and  in some cases they are where geographical viewing restrictions hamper access to popular US content which means if you want to see it you have to pirate it.