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EU wants to enforce pan-European quotas on streaming services

by on06 September 2018


You will have to make local content

The European Union is set to move ahead with a plan to enforce pan-European quotas on streaming services like Amazon Prime Video and Netflix to support production of locally produced film and video content.

Roberto Viola, the European Commission’s directorate general of communication, networks, content and technology told Variety that the new rules are on track to be approved in December.

While it has to be put to the vote, the idea has a lot of support in the EU and is likely to be rubber stamped.

The proposals will require that streaming services give over at least a third of their on-demand catalogues to original productions made in each EU country where a service is provided (individual EU Member States could choose to set the content bar even higher, at 40 percent.

While that is pretty good if you live in places where good drama is respected, such as France and Germany, that means Netflix Italy is going to have a third of its contact with sexist, backward, Benny Hill-style comedies made by aging and unfunny comics and long ham-acted shows about priests and the mafia.

Streaming services will also have to ensure visibility and prominence for local content.

The big idea is to stand up to the might of Hollywood with its obsession with cop shows and superhero movies.

Some EU countries already require cinemas screen a portion of local content, for example which might explain how some of the truly terrible movies are getting funding.

Germany has already pushed ahead with content quotas on streaming services, a surcharge is added to subscription fees for the services to support a national production fund.

Netflix attempted to challenge the Commission’s support of Germany’s move to support its local film industry in the courts, arguing it countered EU law on state aid.

In May the European General Court dismissed that appeal against the EC decision — saying its action was inadmissible as Netflix had no legal standing to challenge the decision.

 

Last modified on 06 September 2018
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