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Microsoft has not given up on consumers

by on20 July 2018

Takes responsibility for all modern life

While software king of the world Microsoft appears to have pulled the plug on most of its consumer products, its execs told partners that Redmond isn't giving up on ordinary people.

Yusuf Mehdi has suddently taken on himself the title of corporate vice president of Modern Life and Devices which seems to be an almost angelic responsibility -- a bit like taking on the responsibily for all Plant or Animal Life.  However it does seem that Mehdi wants to take on responsibility for everything Modern which would make him also responsible for other aspects of modern life, such as Donald Trump, Brexit, Justin Beiber and pot noodle, but we are sure he is up for it.

Mehdi led a session at the partner show in Las Vegas, where he outlined the company's vision for what officials plan to christen "Modern Life Services".

Microsoft's core value proposition is productivity, he said. Microsoft is targeting so-called "professional consumers" with these services, Mehdi said. Microsoft officials believe because the company already "owns the work calendar with Outlook" that it has a foothold in working to blur the line between consumer and commercial activities.

What, exactly, will qualify as a Modern Life Service? Mostly they will be apps, services, and features that Microsoft already makes available or soon will in Windows, Outlook, and PowerPoint, but which officials will attempt to position as well suited to the needs of professional consumers on Windows PCs, iPhones and Android phones.

Last modified on 20 July 2018
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