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AMD teams up with Associated Press for VR journalism

by on17 February 2016

AP to use AMD Radeon to render VR environments

AMD has announced that it has joined up with The Associated Press in order to create a new virtual reality experience channel and what is described as next-generation journalism.

According to AMD, The Associated Press will use AMD Radeon graphics technologies to render "lifelike VR environments" for its news and documentary content. AMD will provide both the hardware platform, software technology and VR expertise to help AP provide such experience.

The virtual reality is expected to be a big thing this year and the idea of VR journalism certainly sounds good, although we will keep our final judgment for when we actually see it.

Raja Koduri, senior vice president and chief architect at Radeon Technologies Group said that "VR can help people achieve a visceral experience of news and documentaries so they can feel what it’s like to actually be there. The technology can enable us to figuratively walk in another’s shoes, leading to greater understanding and empathy.The Associated Press is one of the most trusted sources of independent newsgathering, and AMD is a leading innovator for computing and visualization technologies. AMD Radeon graphics are designed to power the most realistic experience possible for audiences everywhere, and together with AP we’ll work to fuel the expansion of the global VR ecosystem.”

AMD promises that its Radeon graphics technology based on Graphics Core Next architecture as well as AMD LiquidVR software development will deliver spectacular VR visual experience for audience giving The Associated Press editors an ability to bring the experience of stories to users in a whole new way.

The new AP virtual reality channel should be live as of today so we are looking forward to see more technology related content in future and the coverage of some big events.


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