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Samsung to enter U.S. notebook market

by on15 May 2008


Or it will exit notebook market

Samsung has said it will exit the notebook market within three years unless it can increase its market share and ship 11 million notebooks in 2011. Considering that Samsung only has 1.7 percent of the global notebook market, this is a tough target to meet.

However, Samsung is planning to enter the U.S. market as well as expands its European operation. However, the company needs to reach at least 5.7 percent of the global notebook market share to meet its goal.

Samsung calls it "minimum survival" volume, which shows how tough the competition is these days, even though there are fewer notebook brands fighting about a bigger market, as notebooks are gaining a larger share of the computer market compared to desktops.

However, with tough competition not only from the likes of Dell, HP and Acer, the new ultra low-cost notebook market must be putting a lot of pressure on companies such as Samsung, which doesn't have enough market share to fight in all markets.

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Last modified on 15 May 2008
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