Published in Graphics

Acer irked by AMD rebrands in Russia

by on14 December 2010

Redwood and Cedar chips turn 6000 series

According to Russian tech site, local Acer reps are anything but thrilled by AMD's decision to allow some Russian partners to sell rebranded entry-level cards.

Taking a page out of Nvidia's book, AMD Redwood and Cedar cards became HD 6250, HD 6390 and HD 6510 cards overnight, courtesy of Russian system integrator K-Systems.

Acer actually went out and bought a couple of K-Systems PCs and ran tests to establish whether the cards were truly rebranded HD 5xxx series products and some basic tests conclusively proved that they were.

Acer claims that the rebrand is misleading consumers, which goes without saying as it is the sole purpose of any rebrand. After all, if it didn't work, neither AMD nor Nvidia would be doing it.

More here. (Russian)

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