Published in Mobiles

Punters disappointed by touchscreen phones

by on03 November 2009


Most want to migrate to different UI or keypads

A recent
survey conducted by British-based analyst Canalys has revealed some rather interesting facts about consumer trends in the handset market.

More than 3000 Europeans participated in the survey and most of them said they weren't thrilled by touchscreen phones. Just 47 percent of them sair they would stick to the same user interface on their next phone. However, it is unclear whether consumers are disappointed with the whole touchscreen concept or just different UI implementations.

HTC and Apple seem to fair well, as most consumers claim they will stay loyal to the brand. On the other hand, a mere 29 percent of Sony Ericsson touchscreen users said they would stick to SE on their next phones. Interestingly, established players like Sony Ericsson and Nokia just seem unable to get their touchscreen UIs right, while smaller players like HTC, or newcomers to the market like Apple offer superior UIs.

Pete Cunningham, senior analyst at Canalys concludes that consumer awareness of touchscreen UIs is high, mainly thanks to aggressive marketing.

"It is also apparent that, with experience, a significant proportion of users have not been totally won over by some of these devices," said Cunningham. "There has always been a question mark over how well touchscreens would work among an SMS-centric audience, and the results indicate the transition has not been totally smooth."

More here.
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