Cash cow really stuck

Apple has slowed production of its flaghip iPhone 14 Plus 'by 40 percent' just two weeks after the September launch because consumers are not touching them with a barge pole.

Apparently offering less for more is no longer an effective price strategy 

Pre-orders for the iPhone 14 Plus have dropped showing its cunning plan of offering base models in standard and larger 'plus' sizes, as opposed to last year's 'mini' - is a failure.

The iPhone 14 kills the mini and there is no rumored Max

Apple has unveiled its bread and butter of the iPhone lineup, the iPhone 14 and the iPhone 14 Plus, both of which will retain the same design, get slightly better cameras, the A15 Bionic from the iPhone 13 Pro series, and the new satellite messaging service.