The company has launched its official teaser image and it is expected that the new phone will come with a 5.15-inch screen in Full HD and of course the Snapdragon 835.
According to the leak at Weibo the 4GB RAM + 64GB storage will cost 2,199 Yuan ($318 / 300 Euro) while the 4GB RAM + 128GB storage will sell at 2,599 Yuan ($376 / 355 Euro). As you can see, these are very aggressively priced phones.
Traditionally Xiaomi introduces thealarger version of the phone simply called Plus and this new one is expected to come with a larger 5.7-inch screen. There will be three versions of the phone. The Xiaomi Mi6 Plus with 6GB RAM and 64GB storage will start at 2,699 Yuan ($390 / 368 Euro), the 6GB RAM with 128GB storage will sell for 3,099 Yuan ($448 / 423 Euro). The storage champion featuring 6GB RAM and 256GB storage will sell for 3,699 Yuan ($535 / 505 Euro).
The company wants to get some exposure and it actually chose the last logical day for its launch. Samsung will start fulfilling the pre-orders on April 20th. As you can imagine, there will be a lot of Samsung Galaxy S8 and S8+ related exposure after that date.
Xiaomi is playing in a different price league as it ends up being more than two times cheaper than its Snapdragon 835 powered Samsung competitor. Customers who are after Xiaomi don't usually go for the much more expensive Galaxy S8 products and vice versa.
There is no denying that the Galaxy S8 has the prime-time spot with Xiaomi following, but both companies will undoubtedly ship millions of these phones to its customers. After these two, we can expect other firms to start launching their Snapdragon 835 based phones.