Published in Mobiles

Sony cutting 1,000 jobs in smartphone division

by on28 January 2015

30% cut expected by 2016

Sony is reportedly planning to cut 1,000 jobs in its mobile phone division. The latest round of cuts comes just months after the company announced it was laying off 1,000 people in the same division.

According to Nikkei, Sony’s overall mobile unit workforce will be reduced to 5,000 by March 2016. By that time, the division will be shrunk by roughly 30%. Nikkei said the new cut will be announced in Sony’s next quarterly report in February.

Sony has had a tough time in the mobile space, as it lost ground to a number of companies. Sony’s Xperia line of Android smartphones usually gets positive reviews, but time and again the company has proven unable to translate good reviews into good sales.

On the whole, customer reviews suggest people are rather happy with their Z-series Xperias, especially Compact models, which offer high-end specs in a relatively small package. However, Sony’s user base remains small compared to big players like Samsung and Apple.

Sony's new Xperia Z4 series is expected to launch in a matter of weeks, possibly at the Mobile World Congress in Barcelona.

Last modified on 28 January 2015
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