Published in Mobiles

Nokia sacks 1,800, SE drops out of top 5

by on22 October 2010

Oh dear, the Nordics have cocked up
Nokia has announced plans to cull 1,800 jobs and across the border Sony Ericsson have slipped out of the top five phone makers.

Nokia announced the job cut as it reported its quarterly earnings, which were an improvement over last year, but sales were still some 2 percent down year-on-year. Nokia CEO Stephen Elop said that the company was facing "a remarkably disruptive time" and warned that its market share would continue to sink. It would probably be a good idea to tell Mr Elop that it's his responsibility to turn the company around rather than make ominous warnings.

On the other side of the border things are not looking up for SonyEricsson, either. The outfit has dropped from fourth to sixth place in overall phone shipments in Q2, with a market share of 3.6 percent. This is the first time in three years that SE did not manage to make the top five. SE was outpaced by ZTE and RIM with 4.2 and 3.7 percent respectively.

Like Nokia, SE is facing increasingly stiff competition in the growing smartphone market. Samsung and LG on the other hand have adapted and grabbed 20.8 and 10 percent of the market respectively.

More here.
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