Consumers can record up to 12 hours of 4K UHD video or 33 hours of Full HD video on their mobile device or action camera without needing to change or replace the memory card, allowing them to experience more and worry less about running out of memory.

The EVO Plus 256GB uses V-NAND technology which Samsung claims offers read speeds of 95MB/s and write speeds of 90MB/s.

Un-Soo Kim, Senior Vice President of Brand Product Marketing, Memory Business at Samsung Electronics said:

“With the upward trend of consumers using high-performance, high-capacity mobile devices, our new, V-NAND-based 256GB microSD card solution allows us to deliver the memory card consumers have been craving,” said . “Our EVO Plus 256GB microSD card, will provide consumers with large capacity, and high read and write speeds. We are excited to offer our customers convenient and seamless multimedia experiences when they access, store and share all of the content they create and capture.”

Samsung is flogging the EVO Plus 256GB microSD card with a limited 10-year warranty in more than 50 countries, including the USA, Europe, China, and other regions starting in June 2016 for $249.99.