The newly introduced embedded memory features outstanding performance for mobile devices that exceeds that of a typical SATA-based SSD for PCs.

Joo Sun Choi, Executive Vice President, Memory Sales and Marketing, Samsung said that the high-density UFS memory was nearly twice as fast as a SATA SSD for PCs.He thinks it will change the mobile data storage market.

The new Samsung UFS memory is based on the company’s most advanced V-NAND flash memory chips and a specially-designed high-performance controller. The UFS memory handles up to 45,000 and 40,000 input/output operations per second (IOPS) for random reading and writing respectively, over two times faster than the 19,000 and 14,000 IOPS of the previous generation of UFS memory.

For sequential reading, the 256GB UFS takes advantage of two lanes of data transfer to move data at up to 850MB/s, which is nearly twice as fast as a typical SATA-based SSD used in PCs. In terms of sequential writing, it supports up to 260MB/s, which is approximately three times faster than high-performance external micro SD cards.

This makes it good for supporting seamless Ultra HD video playback and multitasking functionality on large-screen mobile devices, such as watching 4K Ultra HD movies on a split screen, while searching image files or downloading video clips.

It also means that the next-generation smartphones that support the USB 3.0 interface will be able to transfer data much faster between mobile devices. The USB 3.0 interface will allow sending a 5GB-equivalent Full-HD video clip (average 90-min. movie size) in 12 seconds. Within this new storage environment, mobile users will get to take full advantage of the performance benefits of Samsung’s latest UFS memory.

The new UFS memory chips are extremely compact, even smaller than an external micro SD card, giving greater flexibility to smartphone designers.