Published in Graphics

Intel teases its dedicated graphics card

by on16 August 2018

Starts early as it comes in 2020

Intel has now officially started to tease its upcoming dedicated GPU, codename Arctic Sound, which is now confirmed for 2020.

The teaser does not come as a surprise considering that Chris Hook, an ex-AMD marketing veteran, is now at Intel, pushing its marketing machinery into motion. The video teaser is also the first piece of information published on the new Intel Graphics Twitter account, and we suspect that it won't be the last.

In a response to Charlie Demerjian, Editor-in-Chief of the site, which has been a thorn in the side of many companies, especially Intel, Chris Hook noted that it "will take time and effort to be the first successful entrant into the dGPU segment in 25 years, but we have some incredible talent at Intel, and above all, a passion for discrete graphics".

In case you somehow missed it, Hook was not the only guy switching to the blue camp as Intel managed to snatch Raja Koduri, who was Senior VP and Chief Architect at AMD, and the guy that is behind Intel's future push into the graphics market.

Earlier rumors suggested that Intel is working on some sort of scalable GPU, which will be able to cover desktop, mobile, and even workstation markets.

The video also confirms that we won't see it before 2020, but nevertheless, competition is always good for the consumer, so we are looking forward to it

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Last modified on 16 August 2018
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