While it officially launched with an MSRP of US $199.99, we can't say that we have ever seen it at that price, at least not until now. According to listings at Newegg.com, Powercolor actually has two Radeon RX 480 4GB graphics cards on offer, a vanilla one with a single center placed cooler, priced at US $189.99 and a different Red Dragon version which has a beefier dual-fan cooler, priced at US $199.99.
The US $189.99 priced Powercolor RX 480 4GB is still not available, but you can pre-order it and it should ship on 10th of November.
Of course, you'll still have to add US $4.99 for shipping but these are still the cheapest RX 480 4GB graphics cards that you can buy.
Sapphire, MSI and XFX have their own Radeon RX 480 4GB versions on sale, priced at US $209.99 and US $219.99 and the cheapest 8GB version comes from Gigabyte, in the form of WindForce version priced at US $239.99 + shipping.
AMD has been doing quite well in the mainstream market taking advantage of its Polaris 10 GPU but Nvidia still reigns supreme in the high-end market.