Radeon boss Matt Skynner announce AMD’s new cards in Hawaii a few minutes ago. He described the new products as the start of a new era.

“Today, we’re announcing the R9 series, squarely targeted at enthusiast users... The R7 at performance users. We’ve got a solution for everyone,” he said. Skynner said AMD is not launching a single card, it is refreshing its product line top to bottom. The new cards are the R7 250, R7 260X, R9 270X, R9 280X and R9 290X.

The R7 250 packs 1GB of GDDR5, it’s priced at $89 and scores 2000 in Firestrike. The 260X has 2GB of memory, it costs $139 and scores 3700 in Firestrike. The R9 270X also has 2GB of RAM, but it’s priced at $199 and hits 5500 in Firestrike, while the 280X has a 3GB frame buffer, a price tag of $299 and scores 6800 in Firestrike. Skynner said it is “designed for 1440p gaming.”

As for the 290X, he described it as the single most powerful graphics chip we’ve ever built. It also has a new heatsink and shroud. The card has 4GB of memory and a 512-bit memory bus. No official word on exact shader count or clocks just yet.

Skynner also said limited quantities of a BF4 Edition card will be available through pre-order only, starting October 3 with select partners.