The company has had a few too many annus horribilis, and its shares are at a 10-year low.
Star Wars Outlaws was expected to be a smash hit, but it wasn’t, and the company has delayed the release of Assassin's Creed Shadows by three months.
Outlaws actually received reasonable reviews, but players thought it too repetitive and dull.
. Outlaws has sold a million copies in the month since it launched. For comparison, Assassin's Creed Mirage, which didn't exactly set the gaming world on fire, sold five million copies in three months.
Due to Outlaws' lukewarm reception, Ubisoft announced last week that it was delaying the release of the next Assassin's Creed entry, Shadows, to spice it up a bit – perhaps with a few car chases.
Ubisoft has cut its guidance for the financial year, expecting bookings to fall to around 1.95 billion euros. It also expects net bookings for the fiscal second quarter to be down to 350 million to 370 million euros from its previously forecast 500 million euros.
"The revised targets are mainly a reflection of decisions taken for Assassin's Creed Shadows and the softer-than-expected launch for Star Wars Outlaws," said Ubisoft, which is also scrapping plans to launch AC Shadows with a season pass.
AJ Investments, an activist investor with a less than one per cent stake in Ubisoft, says it was working with other shareholders to push the company to sell itself to private equity firms or Chinese gaming giant Tencent.
In an open letter last week, AJ Investments said it had gathered the support of 10 per cent of Ubisoft shareholders for its pressure campaign. If necessary, AJ Investments will protest outside the company's Paris HQ.