The Chinese e-commerce giant is pretty big and it in fact makes its own set top boxes and well as licensing its set top box technology to other companies.
Since China has lifted the ban on gaming consoles, a deal between Ouya and Alibaba could see the company bring out games to Alibaba devices. This would be the second deal in China for Ouya which could quickly put the console and its software on the map in this country.
While sales of the Ouya console has not been as good as anyone might have hoped since the initial Kickstarter pitch. We have seen however that a move to unify the Android connected gaming for the TV platforms is a software niche where Ouya has been having some success licensing its software and technology. In addition its library of games is growing with more titles being added. Progress, in small steps, but progress none the less.