This is a little odd as many expected any price wars to happen once Windows 10 was released, but it appears that the perfect storm is also the release of Skylake.
Digitimes says that Asustek and Gigabyte have both prepared Z170-based motherboards with their most advanced technologies, looking to further expand their shares in the market.
This will start a Skylake war which could result in second- and third-tier vendors being forced out of the industry.
Asustek has four Z170-based motherboards, the ROG series for the top-end gaming, the Pro Gaming series, the Signature series for and the TUF series.
Gigabyte has three series for its Z170 motherboards: The G1 Gaming series, the UD series and the OC series for overclocking purposes.
Gigabyte's Z170 motherboards will use Intel's USB 3.1 solution as well as its power management technology.
All this will mean price cuts, discounts, and lower margins as the pair aim for dominance. All good for the consumer.