However, it turns out that this is not really the case and it is proving harder than it looks. According to Bloomberg the people who could not bring you the Apple car are mulling over the idea of letting Google's Gemini AI engine get all cozy with the iPhone.

Bloomberg's little birds are chirping that Apple might just give Google the keys to the iPhone Walled Garden, and you can bet your bottom euro that's going to cost a pretty penny.

The word on the street is that these two tech titans are in a hush-hush huddle, plotting to sprinkle some of Google's AI fairy dust on the iPhone's innards. Another rumour is that Apple's been playing the field, batting its eyelashes at OpenAI too.

If this is correct, then the only way that Apple will avoid this disastrous PR disaster is to pretend that it only intended to invent the hardware that powered the AI and not the software.

However, this might be a bit difficult to justify to shareholders given that Jobs Mob wrote a cheque for the appropriately named DarwinAI earlier this year, and the firm’s employees have joined the iPhone maker’s AI division.

The Tame Apple Press claimed that DarwinAI would let Apple develop tech that can make AI systems smaller and faster.

“That could be helpful to Apple, which is focused on running AI on devices rather than entirely in the cloud,” Bloomberg wrote.

The DarwinAI deal also gave Apple some staff who were very able to help develop AI as iOS 18 took shape. One is Alexander Wong, who Bloomberg describes as “an AI researcher at the University of Waterloo who helped build the business.”

Wong is reportedly taking on the role of director of Apple’s AI Group, which means he’ll spearhead the firm’s generative AI push ahead of the launch of iOS 18 and beyond.

So if the Darwin deal is not a Wong turn, then why is Apple suddenly having to negotiate with Google?  Unfortunately these are not the sorts of questions the Tame Apple Press is interested asking, nor one s that Apple would answer anyway.