Published in AI

AI fails at being an editor

by on10 July 2023


Would be fired on first day

Cash-hungry media barons who thought they would save a bob or two by using AI instead of real reporters found themselves on the receiving end of content which could have been written in crayon by a three year old.

G/O Media owns sites like Gizmodo, Kotaku, Quartz, and the Onion. Last month they announced "modest tests" of AI-generated content on their sites which we guess would inflate manager’s bonuses.

However, things did not go as planned as the technology proved as useful as a chocolate teapot.  This was ironically first noticed by the Deputy Editor of Gizmodo's science fiction section io9 who flagged 18 "concerns, corrections and comments" about an AI-generated story by "Gizmodo Bot" on the chronological order of Star Wars movies and TV shows.

"I have never had to deal with this basic level of incompetence with any of the colleagues that I have ever worked with," James Whitbrook said.

"If these AI [chatbots] can't even do something as basic as put a Star Wars movie in order one after the other, I don't think you can trust it to [report] any kind of accurate information."

Merrill Brown, the editorial director of G/O Media, wrote that because G/O Media owns several sites that cover technology, it has a responsibility to "do all we can to develop AI initiatives relatively early in the evolution of the technology."

 "These features aren't replacing work currently being done by writers and editors," Brown said, announcing to staffers that the company would roll out a trial to test "our editorial and technological thinking about use of AI."

"There will be errors, and they'll be corrected as swiftly as possible," he promised disgruntled employees Thursday that the company was "eager to thoughtfully gather and act on feedback..." The note drew 16 thumbs down emoji, 11 wastebasket emoji, six clown emoji, two face palm emoji and two poop emoji.

The Washington Post spotted four AI-generated stories on the company's sites, including io9, Deadspin, and its food site The Takeout.

At least two of those four stories had to be corrected after publication.

Last modified on 10 July 2023
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