Published in AI

Kindle Fire cannibalizes e-reader sales

by on05 March 2012

Amazon shoots itself it left foot

Amazon’s Kindle Fire tablet is apparently doing so well that it is starting to eat into sales of Amazon e-readers.

According to Digitimes, Amazon was forced to cut orders for its e-book readers due to slow demand. It is estimated that Amazon will manage to sell just two million e-book readers in Q1 2012, a staggering drop from nine million in Q4 2011.

Consumers are apparently substituting their beloved Kindle e-readers for the new tablet, which offers a lot more functionality, but doesn’t feature an e-paper screen. Some people are in for a nasty surprise when they pull out their Kindle Fire on the beach this summer.

More here.

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