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GoPro launches new subscription plans and Quik App for Mac

by on19 February 2024

Innovative strategy for the segment

GoPro is taking an innovative approach to its market segment by investing heavily in cloud storage. While competitors like Insta360 are catching up regarding camera features, GoPro has divided its previous $49 subscription plan into three-tier models. The Quik app debuted for Mac, but PC users are still waiting.

The new GoPro subscription service offers cloud storage, camera replacement, discounts, and more. The new plans, launched two weeks ago, GoPro Premium and Premium+, range from $49.99 to $99.99 per year. Subscribers can also enjoy the Quik app, allowing them to edit and share their videos easily on their Mac computers. Previously, the Quik app was only available for iOS and Android devices.

The GoPro Premium subscription is the original GoPro subscription. It offers unlimited cloud storage of photos and videos, up to 50% off on accessories and apparel, and camera replacement in case of damage or theft. It costs $49.99, the same as before. This option also offers 25GB of additional cloud storage for non-GoPro footage.

In full detail, the new plan offers premium manual and automatic editing tools in the GoPro Quik apps for mobile and desktop, unlimited cloud storage for GoPro footage and 25GB for non-GoPro footage stored at 100% quality, and automatic footage upload while the camera charges. Subscribers can save up to 50% off accessories at, receive USD 100 off their next GoPro upon renewal, and have guaranteed camera replacement.

GoPro Premium+ is the most comprehensive plan, offering all the benefits of GoPro Premium, up to 500GB of cloud storage for non-GoPro footage stored at 100% quality, and HyperSmooth Pro® world-class stabilization with professional control. This plan is targeted towards professionals or those who aspire to be one.

GoPro News GoPro Subscription Premium Premium

The Quik app is a powerful and easy-to-use video editor that lets users create stunning videos with their GoPro footage and other media. Users can choose from various themes, music, filters, and transitions and customize their videos with text, stickers, speed controls, and more. The Quik app also syncs with the GoPro Cloud so that users can access their videos from any device. The Quik app is now available for Mac users and is compatible with macOS 10.14 and later.

The third tier is the $9.99/year Quik subscription available for non-GoPro users looking to use the Quik mobile app as a premium video editing solution for their phone content. This tier includes Unlimited access to powerful yet simple mobile editing tools, Auto edits, 47 photo and video filters, 15 Edit themes, including Urban, Memory, Travel, and Glitch themes, 300+ original music tracks, and 150+ premium, royalty-free tracks. 

GoPro's new subscription plans and Quik app for Mac are part of the company's strategy to provide more value and convenience to its customers.

 "We're excited to offer our customers more choice and flexibility with our new subscription plans and to bring the Quik app to Mac users, who have been asking for it for a long time. We believe these new offerings will enhance the GoPro experience and help our customers capture and share their passions with the world." said GoPro CEO Nicholas Woodman,

Last modified on 19 February 2024
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