Nick Knuppfer - not pictured here (left) - with whisky magnate Rob Squires (right) -  takes up the baton of PR and marketing supremo role for Ryff today.  We believe Knuppfer is a descendant of aristocratic Russians.

Ryff's CEO is Royston Tayor, well known to IT hacks for many many years in all sectors of the industry.

Taylor's Ryff specialises in digital advertising, using a proprietary AI technology algorithm that exploits the power of  GPUs. 

Meanwhile, Ryff said it has struck a deal with Parrot Analytics. Taylor claimed that Ryff has "rewritten" product placement.  Ryff inserts product ads into edited and library content.  

Wared Seger, the CEO of Parrot, said that his company has struck a deal with Ryff to provide accurate product placements for popular shows and sports events.