Chipmaker AMD has called former Middle East chief Gaith Kadir back, less than a year after he left the company following the appointment of Gautam Srivastava as VP for the region.
With Srivastava out of the picture, Kadir was asked to rejoin the team, as part of AMD's global reorganisation under Dirk Meyer. Kadir is confident about AMD's product lineup.
“AMD’s direction and product line has never been stronger, which is a great thing to see, but I am sure some might have felt that AMD disappeared from the market and that is one of the reasons why I was asked to come back,” he added.
Kadir states his priority will be forging stronger ties with the public sector, educating buyers, opening tenders to fair competition and supporting local assemblers. He believes the Middle East has a lot of growth potential, and Turkey was recently added to his office's list, after being transfered from the European office.
Former Middle East boss Abdullah Saqqa stays at AMD, but returns to his previous position of managing distribution and channel sales.