Published in Graphics

Console deals to boost AMD in gaming

by on12 February 2013

New Never Settle bundle is just the start

Officially AMD won the Nintendo Wii U and unofficially it will be announced later this year that both PlayStation 4 as well as the next generation Xbox have AMD graphics inside.

We spoke to some people close to the matter and we got an idea of just how AMD can hugely benefit from that. All of a sudden developers have to make games that will be better suited to AMD’s architecture simply as these GPUs will be in all consoles.

Up to this generation of console some balance was in place, as Nvidia was in PlayStation 3 with its G70 derivate and AMD or ATI was in Xbox 360. Now all deals are going to AMD, making it a bit easier to optimise from platform to platform.

AMD has Roy Tailor on board, and some might remember that he used to be responsible for The Way it’s Meant to be Played over at Nvidia. At one point he was selling GPUs for Nvidia worldwide and his combined talents might do AMD a lot of good.

Nvidia still thinks that it owns the PC gaming market, but it will be interesting to see if AMD can make a bigger comeback in 2013. The vibe from many AMD executives we talked to over the last few weeks is that graphics will become the focus and they want to be a bit more aggressive in this field.

Having console deals and console games that will theoretically be better optimised for Radeons in its PC version will definitely do them good.

Last modified on 12 February 2013
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