Published in Notebooks
Asus expects to ship a million CULV-books by year's end
High hopes or just wishful thinking
According to CEO Jerry Shen, Asus will ship between 11 and 13 million notebooks in 2009 and up to one million of them will be CULV-based ultraportables.
Total Asus notebooks sales are expected to jump 25 percent year-on-year, in spite of the fact that its netbook business has been losing market share to other, bigger vendors. Asus recently launched several CULV-based designs and they are just starting to appear in retail, so Asus is aiming to sell a million of them in just three and a half months. Basically, by the end of the year, ultraportables could make up 25 to 30 percent of total Asus notebook shipments.
However, Asus has lost ground in the netbook market, but analysts aren't too worried. Due to tough competition and low margins, vendors don't make much money on netbooks anyway. It is estimated that PC makers make as much money on a single notebook as they do on six netbooks.
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