Apple’s iPhone 17e looks like a budget refresh
With a flagship surprise
Apple appears to be gearing up for an early-2026 addition to its iPhone lineup, with a new iPhone 17e quietly taking shape in the supply chain.
Samsung cleans Apple's clock again
iPhone shipments slump
Samsung has surged ahead of the Fruity Cargo Cult Apple in 2025 smartphone shipments, clawing back ground after years of being squeezed by Cupertino and a swarm of Chinese rivals.
Analyst claims TSMC could leapfrog Apple by 2030
Job's Mob can't hide behind its walled garden for much longer
The AI boom is giving TSMC a roaring tailwind while the Fruity Cargo Cult Apple clings to its glory years and hopes no one notices it has not invented a genuinely new product in yonks.
Apple clings to Tim Cook while its talent legs it
Bloomberg pours cold water on CEO-exit fantasies as engineers flee for shinier toys
The fruity cargo cult, Apple cannot even manage a clean rumour cycle these days, with Bloomberg’s Mark Gurman now rubbishing earlier claims that Tim Cook was about to shuffle off the CEO perch next year.
Apple fanboys snap up pricey iPhone Pocket without blinking
Limited edition sock proves taste is optional if it has an Apple label
The Fruity Cargo Cult Apple has sold out its iPhone Pocket, which is selling so well despite being an overpriced sock.
Apple sells a knitted phone sock for the price of hardware
Only Apple could glorify a pouch as a lifestyle revolution.
The fruity cargo cultists in Cupertino have teamed up with fashion house ISSEY MIYAKE to unveil the iPhone Pocket, which is essentially a knitted phone sock costing more than a halfway decent budget handset.
Foxconn cashes in on AI server boom
Outshines iPhone biz as server demand roars ahead
Contract manufacturing giant Foxconn has posted a 17 per cent surge in third-quarter profits, with AI servers doing the heavy lifting while iPhones took a backseat.
Apple’s iPhone sales disappoint
Cash cow continues to die
The Fruity Cargo Cult Apple has managed another quarter of solid numbers while admitting that the iPhone cash cow is looking a bit sad.
No one wants the iPhone Air
Apple slashes output after buyers give it the cold shoulder
The Fruity Cargo Cult Apple is reportedly slashing production of its iPhone Air after punters decided they’d rather stick with the standard iPhone 17 or the flashier iPhone 17 Pro.
Apple’s M5 pitch leans hard on its AI
Job’s Mob hypes specs
The Fruity Cargo Cult Apple has rolled out new MacBook Pro, iPad Pro and Apple Vision Pro models and stuffed them with a shiny M5, which it claims is finally ready for the AI era.