Published in News

British government and companies pull Facebook adverts

by on08 August 2007


Concerns about display


The British government and six major British companies, including cell phone giant Vodafone, have pulled advertising on the social-networking Web site Facebook.

According to the advertisers have concerns about how their ads are displayed.  Apparently they were appearing on the profile page of the far-right British National Party.

The problem is that ads pop up on Facebook pages on a rotating basis, giving companies limited say over where they are displayed. The UK government's Central Office of Information (COI) said it was seeking assurances that ads on social-networking Web sites would reach desired audiences.

It said it would not resume advertising until better safeguards were in place.

More here.

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