Apparently Apple staff are so super cool that they are role models for the rest of the world and are preparing to give fashion tips.

The reason for this is that Jobs Mob has realised that it cant flog its iWatch on the basis of its technical prowess as there is much more advanced wearable gear on the market. So instead it is trying to flog it as an expensive fashion accessory – that way if the tech does not work, it will at least look nice.

A report from 9to5Mac said that Apple is training its employees how to identify a customer's style and how to best choose an Apple Watch design that might suit them.

Apple store employees are also encouraged to talk to customers and learn more about them, their lifestyle, the kind of look they're trying to go for in order to better understand them and how to offer an Apple Watch design that would fulfil their criteria.

Apple employees staff will be encouraged to use phrases like "I love how it will coordinate with many of my outfits," or "That's so easy," or "I love that I just have to raise my wrist to have the display turn on."

Of course Apple staff are qualified to flog technology to people who don't know anything, but they might find that their target punters know a lot more about fashion than they do.

Meanwhile top British chain John Lewis has said that it will not be stocking any Apple gear at least for a while– even if it is peddling shedloads of other wearables.

John Lewis' tech expert Vicky McLaughlin said that she was happy to wait as there might be a few people interested in it by Christmas."

However John Lewis wouldn't be involved at launch, despite being, by our estimates, easily the UK's biggest retailer of "affordable premium" tech.

McLaughlin added that wearable sales have been up 100 per cent+ for the last two years running, and suggested how the sector might want to develop.

John Lewis has inked a deal with Motorola to sell its watches and will no doubt be working with their long-time audio-visual partner LG on flogging their wearables such as the tasty looking Urbane we've been playing with for the last few days.