When we say “shrink the bezel size,” we mean “Apple is committed to bringing an ultra-thin bezel technology so users can get the most out of their screen.”

Straight from Korea's SisaJournal, we hear that the fruity cargo-cult is planning to roll out some Border Reduction Structure (BRS) tech to slim down that bottom bezel. It's all about tucking away the copper wiring to give you a smidge more screen.

And get this – they're not just sprucing up the posh Pro models. No, they're spreading this bezel diet across all four models. Remember the iPhone 15? The Pro had a 1.5mm border, a nifty reduction from the previous 2.2mm. But let's not kid ourselves. It's hardly a revolution.

While Apple's busy playing with bezels, it's skimping on the real tech upgrades. We're talking about the tough stuff, like making screens that don't glare back at you or scratch if you look at them funny—something Samsung's Galaxy S24 Ultra is already strutting.

So, what have we got? Apple's making a tiny tweak and crossing their fingers that the Tame Apple Press will blow it out of proportion. It's not about innovation; it's about making a mountain out of a molehill. And that, dear readers, is the skinny on Apple's latest 'innovation'.