Chipmaker AMD is so keen to be “with it” it is claiming that has been using cloud computing before it became fashionable.

Like your Dad who insisted on dancing at the school disco, AMD is staking its claim that it really knows what cloud computing is and can really get down with the “beat tradition”. AMD has been telling the world+dog how it plans to get solution providers, software vendors, OEMs and hardware manufacturers up to speed on what is sure to be the next big thing.

Margaret Lewis, Director, Commercial Solutions and Software, and Worldwide Product Marketing, AMD pointed out that it was silicon and processors that run the cloud. AMD has become an evangelist for cloud computing despite being lower in the stack, she claimed. AMD said it is helping partners, OEMs and vendors understand the infrastructure needed to support the cloud and the new ways of conducting business that it introduces.

Gary Bixler, Director, Worldwide Partner Programs, AMD told CRN that AMD was “cloud before cloud was cool.” We think we have found your problem here. Cloud computing has never been cool. Anyway AMD is looking to continue its foothold in the cloud when it releases the AMD Opteron 4000 series processors for 1P and 2P servers and Opteron 6000 series processors for 2P and 4P/8P servers.