AMD nowadays asks superheroes to try to save its roadmap and this is how AMDs marketing came with Neo name. AMD Athlon Neo processor for Ultrathin Notebooks is the official name of the “new” CPU that AMD plans to use in, as the name suggests, Ultra thin notebooks.

This CPU is nothing more than a single core Lima based Athlon K8 re-branded again for the needs of AMD, and this re-brand is a result of a lack of strategy from Hector's management to foresee the importance of mobile market.

Intel dominates mobile market and ever since Intel came up with Merom, Core 2 generation, AMD has some serious catching up to do. Atom introduction made things even worse as now AMD has nothing to compete with this very energy efficient CPU and that is why AMD management is trashing Netbooks so loudly.   

If all goes well HP will be the first to launch a machine based on AMD Athlon Neo Processor for Ultrathin Notebooks MV40 model and this CPU runs at 1600MHz and has 512KB cache. The advantage over Atom is that this CPU supports 64bit computing if anyone in this market cares about it but at the same time, it consumes around 15W. Atom has a much better TDP of 2.4W.

We hope that AMD’s plan will work out, but we also hope that the company will invest some money in development of a real mobile CPU. We do believe that Regor, 45nm dual core K10.5 can help in fight against Core 2 generation, but AMD is still way behind.

You can get more details about Neo at AMD’s site here.