Published in PC Hardware

Why AMD's VP of EMEA really left

by on25 June 2008

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Exclusive: The real Italian job


We told you that Emilio Ghilardi, a previous HP Vice president, is taking over AMD EMEA and as we suspected that Alberto Macchi, corporate vice president of Sales and Marketing for EMEA, “is leaving the company to pursue new opportunities “.

There was simply no place for both of them, but wait, this is where the story really gets interesting. There is an interesting soap-opera-like rumour to report, and it might be the most intresting IT story that I've written about thus far. It all starts with the fact that there are two powerhouses in AMD's Milan office. In case you didn't know, AMD Milan is the place where the big bosses sit.

The older and stronger clan is lead by Giuliano Meroni, a Corporate EMEA president of AMD, while the second party was a dynamic duo between Alberto Macchi and the charismatic Giuseppe Amato. Most of AMD's Milan office supports these guys.

Macchi is one of the ex-Motorola guys, while Meroni, who was promoted to President of AMD EMEA, had invited Macci to join the company in December 2005. The guy couldn’t possibly pick a worse time to join the company. At this time the world was enthusiastic about a quad core failure that will become known as Barcelona.

A few months ago, the weaker of two powerhouses, Alberto Macchi, felt strong enough and has decided to go over his boss and has decided to fire Gianluca Degli Esposti. This wouldn’t be a problem if Gianluca and Giuliano Meroni weren’t very good friends and Giuliano Meroni was not happy about this decision. Gianluca Degli Esposti worked as commercial VP for AMD EMEA.

As Giuliano Meroni was the guy who started AMD Italy and later AMD Europe some 20 years ago, he had the power and as you can see he used it. Emilio Ghilardi will replace Alberto Macchi and let’s hope he will be loyal for a change.

The most interesting part of AMD Europe is that now, all vice presidents of AMD EMEA are Italian. At the same time AMD didn’t do well at all and they can always blame Alberto among others for the failure of K10 at 65nm.

Unfortunately Mario Puzo is not with us for many years now, but if he was around he would have a chance to write a new screenplay worthy of an Academy Award one more time. 
Last modified on 26 June 2008
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