Published in Mobiles

Microsoft still loves mobile

by on15 July 2015


Nadella denies pulling back

Microsoft is still going to press ahead with mobile despite cutting 7,800 jobs from the Nokia and hardware division, and an 80 per cent write off on the £4.6 billion Nokia deal.

Microsoft CEO Satya Nadella confirmed the release of a Lumia flagship device by the end of the year.

 

"Last week's announcement was not about any change to our vision and strategy, but for sure it was a change to our operating approach "I'm not going to launch a phone a day. I'm going to focus on a few phones that actually grab share that, in fact, showcase our uniqueness." said Nadella.

Nadella said that the new gear would not be Android or iOS mainstream competitors. Instead, Microsoft intends to sell a small amount as a proof-of-concept almost, showing what Windows 10 Mobile can do.

Microsoft intends to invest in the Windows 10 Mobile platform more heavily than Windows Phone 8, which received minimal updates over the four years.

The plan to launch universal apps and other cross-platform technologies will hopefully draw more customers to Windows 10 Mobile, even if Xbox or Windows 10 is the first platform for the consumer.

Last modified on 16 July 2015
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