Published in Graphics

Nvidia denies knifing its high-end partners

by on28 September 2016


Founder edition is not pushing a rival “own-brand”

Nvidia is seeing some muttering from its partners over the release of its GeForce GTX 1080 Founder Edition.

They think that that the appearance of the product is part of a plan to compete against its own partners in the high-end segment and they were not backward in coming forward to ask
Nvidia CEO Huang Jen-hsun what he was playing at.

Huang, as you might expect, denied it all and said that the launch of Founder Edition was purely to solve problems in graphics card design, and not knife its partners. He added that Nvidia maintains partnerships with graphics card vendors and will not step into own-brand graphics card sales.

Hacking off partners is not something that Nvidia really wants. The PC gaming and professional GPU business contribute around 70 per cent of Nvidia's revenues, while datacenter business contributes 10 per cent and the car-use infotainment and product business contributes less than 10 per cent. That said, the playing around with the founder's edition was done with all the diplomacy nd grace of Donald Trump talking about immigration while riding a bull elephant, while stoned out of his box on crack cocaine.

In fact Nvidia has restricted its graphics card brand partners from releasing in-house designed graphics cards within a month after the releases of its Founders Edition card, which makes it look even worse. It gives Nvidia time to earn early profits without competition even from its own partners.

However said Nvidia has no intention to compete with its partners and has shared all its technologies from the Founders Edition cards with its partners so they are able to make improvements or changes. So that is alright, isn’t it?

Last modified on 28 September 2016
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