Koduri was talking to Forbes about how AMD needed to get some new architectural designs and create brand new GPUs into the shops.
He added that this is something that AMD has been pretty pants about lately.
He promised two brand new GPUs in 2016, which are hopefully going to both be 14nm/16nm FinFET from GlobalFoundries or TSMC and will help make Advanced Micro Devices more power and die size competitive.
AMD’s GPU architectures have gotten rather elderly, he said.
AMD also wants to increase its share in professional graphics. Apparently this is so low that any competition it brings Nvidia could significantly help their market share in this high margin business. The company has hired
Sean Burke to help drive this forward. Sean was a president at Flex and Nortek and a senior executive at Hewlett-Packard, Compaq and Dell. For those who came in late he was the father of Dell’s Dimension and Compaq’s Prolinea.
Koduri’s cunning plan is to capture consumer and professional graphics will be by providing fully immersive experiences that range from education and medicine to gaming and virtual reality with plenty of overlap in between.
He is also interested in expanding into “instinctive computing” applications which involve medicine, factory automation, automotive and security. These are computing applications that are more natural to the environment and less obvious to the user and should come as natural user experiences.
Koduri has three make attack plans. The first is to gain discrete GPU market share in 2016 and 2017 as well as win the next generation of consoles, which will be 4K. Ironically the AMD chips in the consoles on the market at the moment can handle 4K but they don’t.
Koduri wants console makers will continue to stick with Radeon IP for their next generation consoles and give Advanced Micro Devices an even bigger advantage in the gaming space.
DirectX 12 in the latest shipping version of Windows does seem to give Radeon GPUs a significant performance uplift against Nvidia, he said.