Published in Gaming

Best Buy to sell used game titles

by on27 August 2010


Rolling out new trade-in program
Best Buy is rolling out a new used video game trade-in program. While this is not the retailer’s first attempt at such a program, the company has looked at and tested several concepts, including self-service kiosks that handled trade-in functionality. The program will start this weekend in 600 retail locations nationwide.

The Best Buy trade-in program will allow users to bring in titles for in-store credit. The in-store credit will be issued to customers on a Best Buy Gift Card that can be used to purchase anything in the store. Best Buy will also be selling used titles, as well, once the retailer builds up some inventory.

Best Buy will also be accepting trade-ins via its web site. In this process, customers will ship the games to Best Buy and receive a Gift Card for the trade-in amount in between 7 and 14 days after their trade-ins have been processed. Trade-in values will apparently be the same on in-store trade-ins as well as trade-ins done using the web site.

Best Buy has been looking for a way to tap into the used video game space, but at the same time they have been concerned about hurting the sales of new titles. This has caused the company to be very concerned about the way a trade-in program would work and how used titles might be sold within retail stores. The higher profit margins on used titles is appealing to Best Buy, but it is unknown if gamers will flock to retailers entering this market space rather than going to a specialty video game retailer such as GameStop. Best Buy is said to be optimistic about the potential of this trade-in program and its long-term upside potential.
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