Take-Two is really hoping for big things from its release today of Red Dead Redemption. The company is hopeful that the Rockstar- developed title that was delayed twice will live up to the strong amount of pre-orders that the company already has for the title. Sources tell us that the game could sell an estimated 2 to 4 million units in the first year because of the strong pre-order demand and strong early reviews for the title.

To help with the sales of the game Take-Two has embarked on a huge advertising campaign to raise awareness of the title prior to release. The title has been at the top of the pre-order lists for many retailers, and the game has generated a big buzz. While the title has a long development cycle, Take-Two is hopeful that this title will help establish a new franchise in years when it does not ship Grand Theft Auto; and from what we can tell, it just might have a winner on its hands.