The company said the assistant will allow users to "converse naturally with their vehicles" and enable voice interaction with infotainment, location search, and vehicle command systems.

TomTom, which competes with Google Maps and the world's biggest mapping platform HERE, used various Microsoft services like its Azure OpenAI Service to create the voice assistant.

The Microsoft Azure OpenAI Service allows enterprises to use ChatGPT maker OpenAI's large language models (LLM).

The Dutch map maker said that the voice assistant can be integrated into other automotive infotainment systems and is also built into TomTom's Digital Cockpit, an open, modular in-vehicle infotainment platform. The company began working with Microsoft in 2016, powering Azure Maps location services.