For ages the New York Times has been Apple's unpaid press office, churning out gushing press releases about Jobs' Mob's products. However in the wake of the Gizmodo affair, where Apple called the cops on a reporter which ran a story on a leaked iPhone prototype, it seems that the relationship is starting to change.

Hacks across the US, who are not renown for independent thinking, are starting to realise “there go I but for the grace of god”. This morning the New York Times summed it up when it said: “Anybody with a kilobyte of common sense could have told Steve Jobs that the five minutes of pleasure that came from making a criminal complaint against journalists would be followed by much misery”.

Um yes, but you fed the Jobs' Mob arrogance to the point where the outfit believed it could do what it liked. Of course that machine was going to turn on you. The Gizmodo affair showed the contempt that Apple has for the media. It is not surprising because in the US it has not thrown the outfit any challenges, as a watchdog it has just rolled over and played dead. That is until the Apple machine went gunning for one of its number.

The Times came up with a great quote: “ The iPad, a gorgeous device for displaying content, has become something of a metaphor for the hermetic kingdom of Apple. A seamless device that can’t be opened, it has no apertures for input and is animated mostly by purchases from Apple.” Great. Why were you not noticing this when you were banging on about it being a “game changer”? Why were you not pointing out that buying this gear is selling your soul to a control freak outfit that wants to lock up journalists?

It is nice that you have come to the party, but it is a bit late. The New York Times and its ilk, created the current Apple empire. Now it is starting to reap what it has sown and it does not like what it sees. Meanwhile we are left saying “we told you so, now what are you going to do about it?”.