Well, it almost brought tears to our eyes to see that our popularity is still not enough to overthrow the mighty Fuddruckers. A quick check on Microsoft Bing's websearch reveals that when you type fud, Fudzilla is still only the fourth query. This just doesn't cut it. We want to rule fud.

Our site is still not down and out though, as we're closely trailing Fuddruckers, fudge cakes and fudge recipes, all of these being fierce competitors in the fud market.

Unfortunately, we don't know what caused this kind of behavior, as we seriously believe we have much more to offer than a fudge cake ever will. Well, some would beg to differ, but still. (You mean to say the Bing crew is a bunch of lardy blokes with a penchant for fudge, rather than tech? sub.ed.)