Its new 100-year plan is designed to give users "the ultimate security and longevity for their digital presence" for $38,000 -- working out at $380 per year of the plan. While average domain registrations range from one year to a maximum of 10 years, WordPress's new plan allows users to secure their domain for 100 years.

The plan comes with other features, such as multiple backups of content across geographically distributed data centres, unmetered bandwidth and "personalised" 24/7 support.

WordPress claims the plan comes with "enhanced ownership protocols" and "top-tier" managed hosting.

In a statement, the company said the offering could be used by families who wish to preserve their digital assets such as stories, photos, sounds and videos or by founders who want to protect and document their company's history.

If they want to spend $38,000 of course.