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Acer fears Brexit

by on27 June 2016


Weakening European demand

Hardware maker Acer is worried that Britain's move to leave the EU will mean that demand for the entire region will slump.

For those who came in late, the UK voted to leave the European Union because it believed it was responsible for the years of austerity its government had put it through, and those same government politicans said that such a move would save its national health service. After the vote was passed, those same politicians admitted they lied, but it does not matter the UK still has its Queen and they can all stand around and sing "there will always be an England" until the French turn off the electricity.

But the move could have ructions on the rest of the European tech industry. Acer CEO Jason Chen has pointed out that the UK's departure from the EU will weaken demand in the Europe market because of weakened consumer confidence and exchange rate fluctuations.

The outcome of the UK vote has already created immediate impacts on exchange rates, and Acer will work to avoid the impacts from the changes of the currency exchange rates, Chen said

Since Acer has about of third of its revenues from Europe, Chen expected Brexit's to affect Acer's operation in the region and the company has already seen some impacts from the exchange fluctuations.

Chen pointed out that Acer will try to strengthen its operation, looking to minimize the impact from the changes. Acer has strong brand recognition in Europe, but the company will still need to add more value on products it offers.

Last modified on 27 June 2016
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