Gigabyte's Radeon HD 3850 will be a reference design and it will have the same game bundle like its Radeon HD 3870 card.
The card will probably end up at reference clocks, 670MHz for the core and 1.66GHz for 256 or 512MB of GDDR3 memory. Of course, it uses a 256bit memory interface. We still believe that it should be better if Gigabyte decided to bundle some other, more popular title, and maybe even a DirectX 10 game, but that might push the price much higher then it should, and this is supposed to be an affordable card.
The box design is similar to Gigabyte's HD 3870 card. Here is the picture.