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Wednesday, 16 July 2014 10:49

Apple can’t trademark 'Touch ID'

Written by Nick Farrell

Can’t touch this

Apple's application to trademark the name 'Touch ID' for its fingerprint scanning technology has been rejected by the US Patent and Trademark Office (USPTO). Apparently the name already belongs to an outfit called Kronos, a US-based company that makes workforce management software.

The USPTO pointed out that granting Apple the patent for Touch ID may create confusion among potential users. Kronos's Touch ID technology is also related to fingerprint recognition and has been doing rather well. It has had the trademark since 2001, while Apple's application was submitted in January this year only.

The iPhone maker has six months to respond to the letter and provide an alternative. If Apple fails to do so, its application will be considered abandoned by the US patent office and the company will have to rename the feature. The Tame Apple Press gets all moist about the Touch ID fingerprint sensor, which was billed as the “killer ap” on the iPhone 5S.  It is going on the iPad range in October.

The fact Apple could not be bothered to check the name was trademarked before it stuck it in the iPhone5S is probably going to cause it some problems. After all it had a few difficulties with the iPad name.

Nick Farrell

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